Marketing for engineers

Overview

Engineering students need to understand that the future is more than being just an engineer. There is a need to capture innovation and creativity within the engineering world and encourage young engineers to be entrepreneurial for themselves, or their organisations.  In the following set of topic areas, you will develop your understanding that brands are more than a visual identity. This compliments the resource on “Scaling and growth for enterprise”, and the appropriate marketing of this creates and distributes valuable positive customer relationships. You will understand the meaning of content marketing, what content might appeal to your audiences, along with the media formats to use.

Overarching themes

• Why branding is important for both business to business and consumer engineering startups.
• Ways a startup brand might position itself in a commercial/consumer market.
• Ways an engineering brand might extend into new products, services, or markets.
• The meaning and purpose of content marketing.
• Examples of types of content and media to use with different purposes.
• Understand the purpose of evergreen content and search engine optimisation (SEO).

Branding in engineering

Engaging customers through content marketing