Business strategies and models

Overview

Engineering students need to understand that the future is more than being just an engineer. There is a need to capture innovation and creativity within the engineering world and encourage young engineers to be entrepreneurial for themselves, or their organisations. In the following set of topic areas, you will develop your understanding for both business models and strategies. You will explore simple examples of what information a business model might typically contain, understand its purpose, and importance. On strategy – you will see how a business strategy describes its internal responses based on external factors.

Overarching themes

• The purpose of business models and strategies.
• Understand the importance of vision and values in an innovation-driven enterprise.
• Understand how the market and operating environment can influence strategy.
• State key decision areas a strategy might include.

Business models for enterprise

Business strategies for enterprise