Overview
Engineering students need to understand that the future is more than being just an engineer. There is a need to capture innovation and creativity within the engineering world and encourage young engineers to be entrepreneurial for themselves, or their organisations. In the following set of topic areas, you will develop your business with risk awareness, marketing knowledge, and managing customers and suppliers.
In this topic:
Business development in engineering
- Risk and failure in enterprise
- Scaling and growth for enterprise
Marketing for engineers
- Branding in engineering
- Engaging customers through content marketing
Managing engineering operations
- Managing customers in engineering
- Managing suppliers in engineering